Goal

To win the European Best Destination 2018 competition by encouraging users for voting on Wrocław, which compete with 20 European cities, among others, Prague, Paris, Barcelona or Amsterdam.

Results

1st
place

in the European Best Destinations 2018 competition

41 148

total amount of votes for Wroclaw

27 547

votes for Wroclaw thanks to our campaign (67% of all votes)

Realization

The ads were displayed to users who were visiting public places in Wroclaw, such as town square, airport, railway station or shopping malls,

To widen the target group, we’ve created special look-alike segment. It included profiles of users with attributes closely similar to the best converting audience.

The campaign was targeted at users who visited wroclaw.pl or visitwroclaw.eu and at Wroclaw lovers from all over the world.