To win the European Best Destination 2018 competition by encouraging users for voting on Wrocław, which compete with 20 European cities, among others, Prague, Paris, Barcelona or Amsterdam.
The ads were displayed to users who were visiting public places in Wroclaw, such as town square, airport, railway station or shopping malls,
To widen the target group, we’ve created special look-alike segment. It included profiles of users with attributes closely similar to the best converting audience.
The campaign was targeted at users who visited wroclaw.pl or visitwroclaw.eu and at Wroclaw lovers from all over the world.