Goal

Establishing a free demonstrative account

Elongation of the forex account life span

Increase of conversion in establishing live accounts out of demo accounts

Results

600%

Lowered cost of conversion

700%

Increase of lead amount per month

50%

This is the amount the client spent

Realization

Audience Network runs the system of leads generating for one of the leading banks in Poland in the scope of FX services.

The scope of cooperation is:

  • Managing leads generation in SEM
  • Holistic management of SEM
  • Leads generation through display

The budgeting task happens every month depending on market potential’s evaluation. Monthly budgets have been increased repeatedly. As the bank states, provided leads are far more vital than the market average presented by PFSA (approx. 80 % of leads lose all of the spent money in a few weeks), the Audience Network clients have the survivability of around 50 %.