To direct those clients who are interested in the offer of a car purchase or have a test-drive with one of the available models. An additional criteria was to reach the customers, who did not have the opportunity to be introduced to the actual offer’s details.
We implemented one of elements of the Action Booster for the advertising operations for one of the major car companies.
Custom profiles created by our team of analysts were used for advertisement targeting. We completed with more than 110 000 clicks in total, which resulted in 10 time increase of the click through rate.